Newcomers and old favourites
- the Briwax brand goes from strength to strength -

       

Introducing a new product into a market with strong brand loyalty is never easy, but the launch of Briwax SignatureWax has proved a good move for the Bollom Group.

"We needed to expand the Briwax family in response to demands from our trade customers," explained Product Manager, Peter Smith. "Briwax SignatureWax has fulfilled the need for a more durable, high flash product for spray application – and it has been very well received."

Developed for professional use, it was formulated primarily for spraying but it can also be applied manually without the usual build-up problems. One application produces a tough, hard wearing finish on bare or sealed wood and improved water resistance eliminates, in many cases, the need for an additional water proofing coat. There is a choice of four wood colours.

Despite innovative new developments in the range, Briwax Original remains the firm favourite. "With its virtually instant, great top shine and nine wood shades to choose from, the first and original product is still our best seller," added Peter Smith. "It just can’t be beaten for use on soft or hard wood, finished or unfinished furniture. We do, of course, also offer a toluene free alternative."

No wood care range has higher consumer brand awareness than Briwax and there is a whole family of products suitable for retailing, including cleaners and revivers, water based dyes, brushing lacquer, filler sticks and touch-up dye pens as well as the traditional waxes.

A favourite for use on fine furniture, Briwax Sheradale natural beeswax is ideal for oak, mahogany, teak or walnut as a polishing wax for any kind of finish. Available in Clear or Antique Brown, it produces a deep, rich sheen. Briwax Natural Creamed Beeswax cleans and revives the natural colour of wood and enriches the patina of all good furniture.

Free display stands and POS material are available to support retail sales.

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A Fine Wax – Made Even Finer!
- improved natural beeswax from Briwax -

A favourite for use on fine furniture, Briwax Sheradale natural beeswax was recently reformulated to make it even more effective – and also given a facelift for better shelf impact.

The new composition has resulted in a creamier consistency which is ideal for use on oak, mahogany, teak or walnut as a polishing wax for any kind of finish - Sheradale also provides a perfect top coat shine on marble. Available in Clear or Antique Brown, it produces a deep, rich sheen and is reasonably water-resistant.

A pack re-design made the 220ml tin much easier to store and use and also much more eye catching on the shelf - there is a countertop display unit which holds 12 tins. Sheradale is available in packs of four x 220ml tins.

In response to consumer demand, a new, dark, Natural Creamed Beeswax was also recently introduced to complement the existing clear product.
In addition to the now famous Briwax Original Wax Polish (plus, of course, Sheradale and Natural Creamed Beeswax), the Briwax range includes Danish and Teak Oil and Brushing Lacquer. Water based wood dyes, touch-up pens and wax filler sticks are available in a selection of wood colours along with all the necessary ancillary wood finishing products. Sold in packs of 6 x 250ml jars.

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Briwax SignatureWax – the next generation

A new addition with an impeccable heritage, Briwax SignatureWax has been developed specifically for professional use and the latest production methods. Although formulated with spraying in mind, it can also be applied manually without the usual build-up problems.
With a single application, it produces a tough and harder wearing finish on bare or sealed wood. It does, of course offer that traditional Briwax shine – the shine which gives great showroom appeal and has become the signature of this famous brand.

In addition to excellent application properties, Briwax SignatureWax has improved water resistance which means, in many cases, an additional water proofing protective coat is no longer needed. It remains consistent in varying climate conditions and is, of course, toluene free. Formulation using carefully selected solvents has resulted in a flashpoint above 32°C, eliminating the need for flameproof storage facilities.

The colour range includes:
College Brown – rich in depth and ideal for Mexican or Asian finished furniture
English Pine – a traditional pine shade with a tinge of medium oak and perfect on new wood
Antique Pine – excellent for old pine and weathered wood
Light Oak – often favoured by furniture finishers as a light coating with a hint of colour
Briwax SignatureWax is available in 20 litre drums.

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